What is rico suave?

Rico Suave

Rico Suave is a song and stage persona most notably associated with the Panamanian singer Gerardo Mejía.

  • The Song: The song "Rico Suave," released in 1990, became a major hit, peaking at number 7 on the Billboard Hot 100 in the United States. Its blend of hip hop, Latin pop, and freestyle elements made it a crossover success. The song's lyrics and music video were perceived as iconic for its time.

  • The Persona: The phrase "Rico Suave" translates to "Smooth Rich" or "Smooth and Rich" in Spanish. The persona is associated with charm, confidence, and a sense of affluence, and it became a cultural phenomenon during the song's popularity. The Gerardo Mejía's Image was a key factor in the song's success.

  • Later Career: While "Rico Suave" remains Gerardo's signature song, he eventually transitioned away from music and is now involved in other ventures, including working as an A&R executive and television producer. The impact of "Rico Suave" can still be seen today.